PrecisePR

PrecisePR can analyse the impact and effectiveness of every piece of your PR activity, irrespective of the channel used - print, electronic, broadcast or the internet.

Up to 50 different measures are employed including media tone, message impact, volume, and an overall statistical effectiveness index.

It lets you know where your PR works, what journals are appropriate for which messages and how these messages performed.

It can also quantify the Return on Investment. The terms of this proof can be customised to the business requirement, for example:

• What is the ROI of your PR in terms of long term product sales?
• How strongly is PR driving brand compared to advertising?
• What do we need to say more or less of to help our share price grow?

Because the service is customised, we also provide valuable advice on opportunities and threats.

PrecisePR can tell you:

How much effort to direct to each issue or product

• Whether or not to react to certain coverage
• How to differentiate from your competitors’ messaging strategies
• Where to focus valuable media relations for best results
• Which media your competitors are dominating

Customised Reporting

The corner stone of PrecisePR are our reports, which convert raw data into actionable insights and form the template for future PR activity.

Such sophisticated analysis is made possible only by having a team of people whose skills range across PR, Marketing Strategy, Market Research, Statistics and Software Development.

You are welcome to review some Case Studies Proving Effort and Crisis Management.

To ensure PR is integrated as a critical part of your organisations activities, New Media Era Requires New Tools may prove helpful to build your internal business justification.

Precise works with you to create a customised one off or ongoing solution. To understand this, please refer to our typical five stages of engagement.