PreciseMix

PreciseMix reveals how strongly each marketing element or ‘sales driver’ worked.

By knowing which were the most impactful elements, your marketing mix decisions are easier and more cost effective.

In the case of non-sales outcomes like social opinion change, this approach works equally well by quantifying how hard each activity element worked to achieve the desired outcome.

PreciseMix delivers independent, quantifiable and actionable analysis which extends to answering these crucial questions:

• How much sales is driven by PR?
• What was the impact of competitive activity?
• How does PR and advertising interact?