PreciseBlog

At Precise we separate the noise from the need to know. We view social media to be very close to traditional - with a few key differences...

• Scope - Across and within social media sites. It is vital to be able to separate impact coverage from rant. Our selection process is systematic, based in how people use Social Media.
• Fragmentation and Interaction - Fragmentation of writers on a topic mean that there is more cross over between different sites. The ability of the consumer to contribute to the flavour of the coverage means that we need to determine the credentials of the contributor.
• Credibility - Site, blogger, contributor and message credibility and relevance is key in a world where set up and publishing costs can be nil. Quality cues are used to evaluate inclusion.

The core elements of communication have not changed despite technology running fast to change the ‘how’. We have established our systems on everlasting facets of human communication, embraced the changes in media, and customise our models on each business partner’s objectives.

In a fast changing environment, where the quick and smart often outrun the large and wealthy, intelligent companies with foresight can respond to changing market perceptions as quickly as the new contenders by commissioning real time analysts to monitor communications outcomes.